![]() ![]() CPG grew 2.6% over measured channels in 2021 as the industry cooled from its mid-pandemic growth of 10.7% in 2020. The latest report - representing 2021 new product launches - shows what consumers cared about while demand for at-home CPG products remained strong but time away from home started to increase. IRI New Product Pacesetters™ provide a glimpse into what is resonating most with consumers and the trends CPG manufacturers and retailers should watch for success moving forward. INNOVATION REMAINS STRONG IN PANDEMIC TIMESĮach year, IRI analyzes the top food and nonfood CPG brand launches. CPG Economic Indicators Track demand, supply, channel shift and other key metrics.COVID-19 Solutions Daily and weekly data enables rapid decisions.Big Data Technology Driving faster and better decisions.Retail Powerful solutions for more loyal shoppers.Media Connecting consumers viewing and buying.Analytics and In-Market Execution Prescriptive analytics expertise to uncover growth pockets. ![]() Consumer and Shopper Deeper understanding of attitudes and behaviors.Market Performance and Strategy Track, assess and innovate - in store and out. ![]()
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